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In the News: Pac-12 Winning Utah Big Bucks

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A new study documents for the first time the positive economic benefits being generated by the University of Utah’s move to the Pac-12 conference. The study, conducted by the U’s Center for Public Policy & Administration and the Bureau of Economic and Business Research, showed that in the 2011-12 season, out-of-state attendance by fans of the opponent more than doubled at the five Pac-12 conference games at home, as compared to the average attendance in six prior seasons. That translates to significant economic impacts to the state.

News coverage–from KUTV News and the Salt Lake Tribune–tells the rest of the story.